Carlos Santana Rocks Tequila
When one hears the word tequila, well, the association is with mustachioed gringos downing shots in a dark Mexican cantina. Music-wise, there’s that classic “dirty sax” instrumental by Chuck Rio. That 1950s hit remains—in its many incarnations— in the party scene to this day, usually providing background music to movie montages where the characters cavort in drunken haze.
'My heart is here. One note, one drop, it’s the same thing. …Celebrate the gift of life and all the blessings that come with it.’ —Carlos Santana
“It was offered to us in early 2013, a year after Santana came into the company. We saw that it was a premium quality product, and together with its association with Santana, it meant high quality that Filipinos will come to appreciate. The product has been in the market for seven generations and, in 2010, when the former President of Mexico [Felipe Calderon] visited President Obama at the White House, they toasted to Casa Noble over dinner. If it was found to be a perfect gift for the US President; then why not offer it to the Filipino market?” says Edwin Ong, CEO of Global Noble International Corporation, which distributes the elegantly bottled tequila in the country.
Casa Noble tequilas come in three variants, Crystal, Reposado, and Anejo. They are made from 100 percent organically grown “blue agave” and widely sought after for their unique aroma, smooth taste, and distinctly satisfying velvety finish. According to Ong, the premium tequila is for those who appreciate quality and taste. “It is for anyone who enjoys great food and great spirits. The product is distilled solely by the Casa Noble brand, unlike competitors, who outsource it from other distilleries. This gives them better control over the processes. [There are] more precautions, and more effort to maintain the quality of the product.”
Present at the launch was party meister Tim Yap, who lent his name as brand ambassador. He graciously gives these tips on how to avoid hangovers. “First, you start by choosing the right alcohol. Good alcohol such as Casa Noble will not give you a bad hangover. Second, hydrate while you are indulging in spirits. Drink water in between your glasses of alcoholic drinks.”
When a hangover does occur, he advises sweating it out instead of giving in to the temptation of staying in. “Go to the gym, this will help you get the alcohol out of your system faster.” To mark the event, guests toasted to Casa Noble using wine glasses instead of shots—proof of its difference from the usual party fare.
Pamaran, M. (2014, February 4). Carlos Santana rocks Tequila. Manila Bulletin. Retrieved from http://www.mb.com.ph/carlos-santana-rocks-tequila/